Privacy Policy

Welcome to Pure Gold Africa (“we”, “us”, “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.puregoldafrica.com (the “Site”) and interact with our services.

1. Information We Collect

We may collect personal information from you in a variety of ways, including when you:

• Visit or browse our Site.
• Contact us via email, phone, or through our contact form.
• Use our services (for example: mineral trading, logistics, consulting) or engage in transactions or contract discussions.

The types of information we may collect include:

• Contact information: name, email address, phone number, mailing address.
• Business information: company name, role, business address, transaction history.
• Usage information: IP address, browser type, pages visited, time spent on pages, referral URL, device identifiers.
• Transactional information: details of minerals or services requested, shipping/export details, and payment/financial details where applicable.
• Other information you provide directly or via third-party integrations.

2. How We Use Your Information

• To communicate with you (respond to inquiries, send updates).
• To provide, fulfil and manage our services (mineral sourcing/trading, refining, logistics, consulting).
• To process transactions and manage client relationships.
• To improve the Site, services, operations and user experience.
• To monitor and analyse usage, security and Site performance.
• To comply with legal and regulatory obligations (for example export/import documentation, KYC/AML compliance).
• For marketing and promotional activities only where you have given consent; you may opt out at any time.

3. Disclosure of Your Information

We may share your information as follows:

• With affiliates and trusted service providers (logistics partners, refineries, exporters) who help deliver our services.
• With professional advisors (legal, accounting, compliance) when necessary.
• With regulators, authorities or other third parties when required by law or to facilitate export/import compliance and mineral traceability obligations.
• In connection with a business transaction (sale, merger, acquisition) involving Pure Gold Africa — your information may be transferred as an asset.
• With your consent or at your direction.

4. Security of Your Information

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration or destruction. However, no internet-based system is 100% secure; we cannot guarantee absolute security.

5. Retention

We retain personal information as long as necessary to fulfil the purposes for which it was collected, including legal or regulatory obligations. After that period we securely destroy or anonymise the data.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance browsing experience, understand usage patterns and improve services. You may disable cookies in your browser, but this could affect Site functionality.

7. International Transfers

Because we work with international partners, your information may be transferred to, stored and processed in countries other than Uganda, which may have different data-protection laws. By submitting information you agree to that transfer, storage and processing.

8. Your Rights

Depending on jurisdiction, you may have rights such as:

• Access the personal information we hold about you.
• Correct or update inaccurate data.
• Request deletion of your personal information (subject to legal/regulatory restrictions).
• Object to or restrict processing.
• Withdraw consent where processing is based on consent.

To exercise your rights, contact us (see details below).

9. Children’s Privacy

Our Site and services are not directed to children under 18. We do not knowingly collect personal information from children. If we learn we have inadvertently collected such information, we will take steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top. Please check this page periodically; continued use of the Site after changes signifies acceptance.

If you have questions or concerns about this policy or our practices, please contact the address above.